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Kontera is the greatest provider of In Text information for different sites. Its contextual informing relies on sophisticated technology that allows real time of dynamic and static content. This kind of advertising network gives online publishers and advertisers technologically advanced in text advertising information services. Kontera contextual analysis technology is mainly based on computational linguistics and allows key words and meaning in a mimicry way. It utilizes most proprietary semantic, linguistic and yield maximization algorithms.

Kontera works through different ways such as ranking, self learning optimization, classification and discovery. In ranking, the output of the main words and topics are ranked based on key word and topic relevancy. In discovery, the extracted information is scanned through the discovery process. In classification, the best key words and the page are grouped with their best matching topics and both are scanned for relevancy. In extraction, an analysis process starts by extracting the relevant page attributes including: URL, title, Meta tags, HTML properties e.t.c. while in self learning optimization, the self learning and tuning module performs yield management and optimization automatically.

Kontera’s in text pay per click advertising solutions guarantee the highest degree of relevancy and ROI, un duplicated content. Kontera in text website advertising enables publishers to concentrate in their content excluding additional webpage real estate. It also increases revenues, complete control and customization and un tap new advertisements inventory. Kontera content link maximizes advertising revenue by running in text advertising alongside other advertising units. Due to the in text advertising, the advertiser’s brand is linked to a key word on the content of the page.

Kontera in text as a mode of internet advertising has the advantages and disadvantages in using CPM advertisements, PPC advertisements and PPA advertisements. When we look at the advantages of CPM advertisements, the advertiser finds it easier for implementation in that they pay and forget, it is also site targeting and has lowest branding cost. While to the publisher, there is low risk, guaranteed easy money and advertisement placement. For PPC advertisements, the advertiser receives exposure even without clicks, site blocking filter list, smart pricing and predicted success while the publisher tends to get paid at the going market rate, URL blocking filter list which is a must and medium risk.

For PPA the advertiser’s risk is shifted to the publisher, he pays only for the performance, he receives exposure even without clicks, it is not a must to specify action and payment while for the publisher it is potentially highest payout but too many issues. The disadvantages for CPM to the advertiser is high risk, he can not measure success while the publisher clicks pay nothing, low paying advertisements. For PPC the advertiser must bid at the going rate for exposure and can be blocked by savvy publishers while the publisher face unpredictable payout ratio among others. For PPA, the advertiser must reveal sensitive information while the publisher is free from branding even if no action is completed.